Jodi Beth Innerfield

To assist the launch of a new project management application, Braid, I created the positioning, collateral, and user acquisition strategy in order to attract MBA students as new users.

Results: By beta testing the app with student groups in mind, I developed messaging for promotional materials and positioned the application to student organizations.  

I developed MediaMath's first employment brand positioning, working with marketing to define branding and communications strategies to promote our culture and drive job applications.

Results: Through the relaunch of our careers portal and the implementation of a new applicant tracking system, I helped achieve a 40% increase in applications that year. MediaMath also placed 6th on Glassdoor's list of Best Companies to Work For in 2013, and has been on the list ever since.

While at MediaMath, I worked as the HR Business Partner for the Product and Engineering organizations, totaling 250+ employees worldwide. By partnering with the CIO, CTO, and COO, I helped streamline recruiting, training, and performance management, as well as led HR due diligence on 3 global technology acquisitions. 

Artistic Links is a bespoke jewelry company crafting one-of-a-kind cuff links and custom jewelry from antique porcelain buttons. 

To suit this sophisticated brand, I researched the history of the buttons to understand their story and significance. I then created the brand narrative and accompanying collateral to help position Artistic Links in the luxury goods market. 

I then built the website and Instagram presence, and ran paid search campaigns via Google AdWords to generate traffic and create brand awareness.