launching work.com in 4 weeks

 
 
WCC.jpg

from ideation to launch during a pandemic

Work.com came together in a matter of weeks—literally. After quickly identifying a market need—how would businesses reopen their offices post-lockdown in Spring 2020?—teams of PMs and Engineers swarmed to develop products. To support a quick launch cycle, I worked with a team of Product Marketers, PR professionals, and communications leads to:

  • Develop empathetic, sensitive messaging and positioning

  • Create a first call deck, website, product pages, and product demo video—in days, not weeks

  • Support major Press and Analyst coverage by editing Press Releases, Newsroom articles, providing imagery, and ghostwriting interviews with executives

  • Lead virtual sales enablement training for over 2K global sales teams

  • Produce 90+ pieces of internal and external content to support the suite of 6+ products