developing a scalable product launch strategy

If you launch a product and no one knows, did it really launch?

With 20+ products at Salesforce, launching new products and features can get complicated. How do you prioritize which products to launch at a single event? When is the right time to announce each feature? What’s the right audience, the right media outlet, the right channel? And how to you enable and equip a 600+ person product marketing org to launch their products and features, at scale?

Launch councils

A launch council is a team of product marketing leaders from across the organization responsible for representing their portfolio’s launch priorities. We created Launch Councils to centralize launch expertise and scale the work of our Launch Strategy team. Each Launch Council Lead works with their product and marketing leadership to understand business priorities and identify key product launches. They attend council meetings, called “Launch Jams,” with their team’s prioritized launches, and work with other Council Leads to get feedback and identify areas for scale and partnership.